June 27, 2018. Social media has become an important tool in businesses toolbox in today’s environment. Sebastion Rivera from Lehigh Valley Media was at today’s luncheon to talk about social media and what management needs to be watching. Both large and small business are integrating social media into their marketing plans. Those who truly understand the purpose of social media are reaping the rewards while those who don’t are struggling to justify their time and money spent on social media marketing. The three biggest mistakes made are:
- A company without a social media strategy in place can never effectively deliver a message to their audience.
- Most businesses want to be on every social media platform (spreading too thin).
- One of the fastest ways to turn away customers is talking about your company all the time (all about me).
Sebastion spent some time showing how to market a company in the back end of Facebook.